The rumor is true: Rimac is taking up Bugatti with Porsche’s assist

Enlarge / The Bugatti Chiron will likely be joined by new electrified fashions.


For nearly a 12 months, a rumor has been circulating that Volkswagen Group plans to dump Bugatti to Croatian electrical car specialists Rimac. That rumor seems to be true: on Monday Porsche and Rimac revealed that they’re forming a brand new three way partnership known as Bugatti-Rimac on the finish of this 12 months. It will likely be headquartered in Zagreb, Croatia, though Bugatti’s manufacturing will stay the place it’s at the moment, in Molsheim, France.

Initially based in 1909 by Ettore Bugatti, the corporate turned identified through the interwar interval for vehicles that had been on the apex of favor and velocity, profitable Grands Prix in addition to the approval of the ultra-rich. Primarily based in Molsheim within the Alsace area, it foundered following Bugatti’s dying in 1947 and disappeared in 1963, earlier than being resurrected by industrialist Romano Artioli in 1987. On this incarnation, Bugatti arrange a high-tech manufacturing facility in Campogalliano, Italy to construct the carbon fiber EB110 supercar, earlier than a faltering world economic system put paid to Artioli’s ambitions.

In 1998, Bugatti started its third incarnation when Volkswagen Group purchased the title and returned the corporate to Molsheim. The driving drive was Ferdinand Piech, VW Group’s CEO on the time and grandson of Ferdinand Porsche. Piech needed a automobile that had 1,000 hp (745kW) and a high velocity of a minimum of 260 mph (418km/h), and Bugatti delivered it with the Veyron 16.4 in 2005. Since then its hand-built a collection of more and more fast, extraordinarily costly hypercars, however questions have more and more been requested about Bugatti’s relevance inside VW Group at a time when the remainder of the manufacturers are all going electrical.


Mate Rimac will grow to be the brand new CEO of Bugatti-Rimac. Rimac Group will personal 55 p.c of the brand new firm and Porsche the remaining 45 p.c, with Porsche additionally proudly owning 24 p.c of Rimac Group, having first invested within the EV specialist in 2018. For now, Porsche and Rimac say that Bugatti-Rimac will proceed manufacturing of the Bugatti Chiron, a gasoline V16-powered hypercar, and the Rimac Nevera, an electrical hypercar additionally in-built very restricted numbers.

Ars spoke with Porsche CEO Oliver Blume and Rimac CEO Mate Rimac concerning the deal. Particularly, we needed to know after we may see the primary battery electrical Bugatti, in addition to the ultimate Bugatti with an inside combustion engine.

“You already know the best factor, what perhaps some individuals anticipate may occur, is to take the Nevara and slam Bugatti on it and name it a Bugatti, however that is completely not going to occur,” Rimac advised me. “We won’t simply recycle what we now have, we won’t like simply restyle the Chiron to make a brand new automobile, or simply hybridize the Chiron. We’re creating a whole new product from the bottom up—the whole lot—as a result of we predict that is the easiest way to go, and that product will nonetheless have a combustion engine,” Rimac stated.

“Nonetheless, we’re considering long-term and we will add this superb model, which has a number of variety in its heritage, can be utilized to make merchandise that aren’t solely hypercars, and so they’re the alternatives to make very thrilling, totally different vehicles which are very strongly electrified, and absolutely electrical. So, I can let you know that inside this decade, there will likely be absolutely electrical Bugattis however I can even let you know that on the finish of this decade, there will likely be nonetheless combustion engine Bugattis,” Rimac advised Ars.

“Contemplating the heritage of Bugatti, and the fan base, and having these two very distinct manufacturers Rimac and Bugatti in the identical firm, we will do, very cool issues. So with Bugatti focusing extra on heritage, craftsmanship, particulars, high quality, and Rimac focusing extra on know-how—you understand geeks, knowledge, stuff like that. However to reply your query there will likely be absolutely electrical Bugattis however we consider that by way of clever mixture of electrification and combustion engine, there may be nonetheless time for the combustion engine Bugatti,” Rimac stated.

You possibly can watch a live-streamed occasion introducing Bugatti-Rimac to the general public at 2 pm japanese time on Monday.

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